Flexible adaptability in the backend
Easy integration with other systems
More conversions also via digital channels
The main goal of the Cosmetic Blend Selectors is to generate leads on one hand and to support customers in the development of their products on the other. By using this tool, customers should be able to bring their products to market quickly and cost-effectively. The tool not only enables insight into availability and prices, but also offers the possibility to request quotes, order samples, or purchase pigments directly. The aim is to significantly shorten the sales cycle and at the same time enable individual digital consultation.
The Cosmetic Blend Selector
The result of this strategic alignment is the successful deployment of the Cosmetic Blend Selector. Customers can now independently check availability and prices, request quotes, order samples, or purchase products directly—without having to wait for a sales representative. This leads to a significant reduction in the sales cycle and enables Merck to optimize lead generation and effectively support customers in product development. The seamless transition from analog to digital consulting options provides a holistic approach to meet changing customer requirements.
