Industry: Chemical Industry
Henkel Beauty Care Selector
Strengthening consumer confidence in brand expertise
Product: Hair and Scalp Products
Target Audience: B2C
With the Selector from M:ID, a former brand of Fritz Beauty Lab, Henkel Beauty Care’s incubator, customers can find the hair and scalp care routine tailored to their individual needs. The feature 'Sort Groups' was used in this Selector. As a result, individual products can be displayed and sorted into groups on the results page according to previously defined criteria.
With the Selector from M:ID, a former brand of Fritz Beauty Lab, Henkel Beauty Care's incubator, customers can find the hair and scalp care routine tailored to their individual needs. The "Sort Groups" feature was used in this Selector. This allows individual products to be displayed and sorted into groups on the results page according to the previously defined criteria.
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Industry: Chemical Industry
Henkel Beauty Care Selector
Enhancement of consumer trust in brand expertise
Product: Hair and scalp products
Target audience: B2C
