Industry: Pharmaceutical and Chemical Industry
Cosmetic Blend Selector
Digital consulting in the online customer portal makes the shopping process much easier for the customer
Product: Medicines, Chemicals and Laboratory Supplies
Target audience: Pharmaceutical companies, life sciences research institutions, and chemical industry
With our software, Merck simplifies the search for the individual cosmetic blend for their customers, i.e. the appropriate mixture of effect pigments to create a specific color for a cosmetic application. The color preview is shown using nail polishes as an example. In total, over 900 different blends are available for selection. Through the selector, currently used in the webshop and at trade shows, customers can quickly and needs-oriented narrow down their selection.
With our software, Merck simplifies the search for the individual cosmetic blend for their customers, i.e. the appropriate mixture of effect pigments to create a specific color for a cosmetic application. The color preview is shown using nail polishes as an example. In total, over 900 different blends are available for selection. Through the selector, currently used in the webshop and at trade shows, customers can quickly and needs-oriented narrow down their selection.
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Industry: Pharmaceutical and Chemical Industry
Cosmetic Blend Selector
Digital consulting in the online customer portal makes the shopping process much easier for the customer
Product: Service and advice
Goal: Support to define the framework of a project and the desired service offerings